Some high-volume recruiting strategies can use templates.

participants used this approach. Personalize the email for each creator and campaign but use a template for general information about your brand or product. This is a short and sweet example that is personalized but partially templated. ( We ’ll talk about the differences and variations later ) -K (Head of Influencer Marketing ) also uses a partial template but she prioritizes brevity over in-depth personalization. Avatar Anna Maria Klappenbach Head of Community and Brand Marketing Our target creators are busy moms . We think they ’d rather us get straight to the point than read a long, wordy email ( even if it’s cute ). Anna’s emails often have a subtle hint that tells the creator that the email was written specifically for them . But it’s more about length than personalization . This is an outreach example and then Anna follows up with more personalization if necessary .



For example, quote (or praise ) recent content. No matter what level of personalization you choose , the core takeaway is to make it clear to creators that they ’re not just getting a bunch of emails. Template general business product information to save time . Use fully templated emails. Does it make sense ? Fully templated influencer outreach emails are not a best practice . But that doesn't mean they Netherlands WhatsApp Number List should never be used . Here are some things to consider If you are already using a template and it works keep using it. But if you ’re scratching your head trying to improve your response rates then putting more effort into personalization might be the answer. Unless of course you have a terrible quote for your product - then fix that first . For well-known brand templates it may be fine. With brand awareness promotion is no longer a challenge . The Nikes of the world can say almost anything in their campaigns and the creators will happily respond .






 I’ll share an example provided by an influencer team manager . The email below is long and templated with no personalization. But it worked for Ben because it was a specific offer ( free tickets and experience in exchange for content). There is no room for negotiation. They are recruiting many creators as a small team . There isn't the bandwidth to handle hundreds of round-trips. So they ’re quick to set expectations and answer with a straight “yes” or “no.” Used to screen potential creators so he knew in advance that each creator would fit their requirements (location, niche, audience). Email vs. Conducting Initial Outreach Marketers prefer to use email in most (but not all) cases. But no matter where the initial contact is made the business should be done in your email inbox. Keeping track of collaboration details becomes difficult .