What can the Growth Machine do for your business

The Growth Machine is a method divided into four phases that has the power to revolutionize a business through increased sales. It is associated with inbound marketing and has been used by several companies to achieve greater levels of sales . Below we present the full potential of this methodology for you to understand and use in your business. Keep reading until the end. The Growth Machine Máquina de Crescimento is the methodology created by Resultados Digitais to support inbound marketing. RD is one of the pioneering companies in marketing automation in Brazil and its method has led it to be very successful in the market . To a large extent, due to its purposeful action and efficient technological solutions. The Growth Machine proposal is simple and at the same time challenging. Its objective is to obtain consistent and sustainable results throughout the stages of the method. Therefore, it is a journey for companies to direct their marketing, sales and communication efforts to internet channels. In summary, the Growth Machine proposes a series of medium and long-term actions and success milestones for your evaluation. This is all within inbound marketing , with efficient planning and actions increasingly aimed at capturing leads and sales. It is recommended for mature companies, from all sectors of activity, that seek to use the internet for their growth . Below, we will detail each phase of the methodology . Phase 1 – Channel Test The Growth Machine begins by testing whether the internet and inbound marketing are suitable for acquiring customers for the company. To this end, operations must be set up to capture leads and nurture them with high-value and interesting content .



These in turn, are made available on a corporate blog, email Poland WhatsApp Number marketing, rich materials, etc. Duration: 3 to 6 months Success milestones: creation of lead generation mechanics, operations with qualified leads and first sales made through inbound marketing. Phase 2 – Replicable Model With the testing of the previous phase, it is understood how to capture leads and do business more easily. It's time to make adjustments and invest in actions that can make sales growth more organic . At this point, the sales curve begins to grow and generate returns. In short, the business generation model is established and needs to be refined. Duration: 6 to 12 months Success milestones: good ranking on Google, constant production of content, active flow of campaigns, establishment and achievement of goals. Phase 3 – Automation and Scale The Sales Machine is already working at full steam. However, organic growth naturally slows down, and the volume of leads becomes very large. Therefore, it is necessary to automate processes to meet scale . This phase requires investments in sales personnel and a team dedicated to marketing and its actions. Duration: 9 to 18 months Success milestones: marketing and sales working together, automation of the purchasing journey, creation of new customer acquisition channels, company recognized as an authority in its segment.







Phase Optimization The growth of the previous phase cannot stop. Therefore, it is necessary to optimize the machine with more optimized processes. Like growth hacking and market intelligence to discover ways to grow. It is a phase of more advanced analyzes and the search for greater results. Duration: 12 months Success milestones: results above the market average, operationalized actions to reverse lost opportunities, review of good practices. Who needs the Growth Machine? If you've made it this far, it's because of your high interest in growing . Whatever your business, inbound marketing is a plausible and possible solution. By attracting customers, you create a deeper relationship between customers and your business, which leads to much more fluent sales . The Growth Machine is the methodology to make this process scale. When assembling your machine , you are investing in the medium and long term in operations that will make a difference in your company. Therefore, it is an investment in the sustained growth of your business. To sell more and make your company grow organically and at scale , consider setting up your Growth Machine to take advantage of everything the market has to offer your business.